Meta Ads Case Study
312 Real Estate Leads
Generated at $13 CPL
A conversion-focused Meta advertising campaign designed to generate high-quality seller leads using advanced audience targeting, retargeting funnels, and high-performing creatives.
Qualified Leads
Average CPL
ROAS Generated
Ad Spend
Client Overview
Real Estate Lead Generation
What They Needed
The client needed a scalable Meta advertising system capable of generating consistent seller leads while maintaining a profitable cost per acquisition.
Previous Issue
Their previous advertising campaigns lacked audience precision, resulting in inconsistent lead quality, higher CPL, and poor campaign scalability.
Campaign Goals
Generate high-quality seller leads, improve conversion efficiency, lower acquisition costs, and create a scalable advertising system for long-term growth.
Our Strategy
How We Scaled Performance
Audience Targeting
We developed highly targeted audience segments based on seller intent, homeowner behaviors, geographic targeting, and conversion-focused demographics.
Understanding Client Requirements
We analyzed the client’s ideal lead profile, service areas, conversion process, and long-term business objectives before launching campaigns.
Market Analysis
Competitive market research helped identify audience behaviors, advertising opportunities, and creative angles capable of improving campaign performance.
Creative Testing
Multiple ad creatives, messaging variations, and lead-generation hooks were tested to identify the highest-performing combinations.
Retargeting Funnel
Retargeting campaigns were built to re-engage interested audiences, increase conversion rates, and reduce overall acquisition costs.
Conversion Optimization
Continuous optimization focused on lead quality, click-through rates, audience refinement, and lowering CPL while maintaining scalable results.
Campaign Visuals
Inside The Campaign
Campaign Results
Performance Breakdown
312+
Qualified Leads
$13 CPL
Average Cost
Per Lead
4.3x ROAS
Campaign Return
38% Lower
Acquisition Cost
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